Together towards an awakened journey
Executive coaching, leadership development and team development experiences designed to pave the way for transformative leaders and organizations.
Born from the belief in the emerging talent and promise in the Middle East, The Pathway Project (TPP) partners with organizations, teams, and individuals to faciliate their journeys towards conscious growth and authentic, inspired leadership.
OUR SERVICES
Your journey is uniquely yours.
At The Pathway Project (TPP), we facilitate transformative growth for leaders and organizations by offering a holistic approach focused on self-awareness, self-responsibility, accountability, and purposeful action. Our journeys are designed to be experiential, personalized, integrative, and transformative.
It is not organizations that transform, but people. At TPP, we believe that people are the heart of any organization. By deepening their capacity for conscious and intentional leadership, individuals grow into healthy leaders who can positively shape their organizations and drive transformation. Flourishing organizations are fundamentally rooted in healthy leadership.
Whether you are an individual seeking personal growth or an organization striving for transformation, The Pathway Project is here to guide you towards lasting and meaningful change.
Unlock your full potential by cultivating authenticity, emotional resilience, and effective leadership, leading to remarkable growth in every aspect of your life.
Thrive, grow, and succeed together through our engaging workshops and transformative off-site retreats.
Our mission
The Pathway Project (TPP) firmly believes in the transformative power that emerges when leaders, teams, and organizations wholeheartedly commit to ‘doing the work.’ This ‘work’ we speak of stems from within.
Our mission is to provide unwavering support throughout your journey, equipping you with the tools to achieve new heights in leadership. Through collaborative efforts, we identify and overcome obstacles, translating ideas into purposeful actions that empower you to lead, grow, and create a real, lasting impact and meaningful change.
MEET our founder
Salma El-Shurafa, a Palestinian-Canadian, brings over two decades of experience as an executive coach and leadership transformation facilitator. She has worked with Fortune 500 companies, government agencies, and leading organizations across diverse industries in the Middle East, Asia, and Europe. Throughout her career, she has successfully coached and trained thousands of individuals and teams at various stages of their personal and professional journeys.
She founded The Pathway Project in 2013 with a mission to deliver bespoke coaching and leadership development experiences, fostering the growth of individuals, teams, and organizations. Her focus on authentic and conscious leadership aims to nurture growth and cultivate effective leadership while also driving organization-wide cultural transformation.
Her approach, informed by our interdisciplinary backgrounds, involves a unique blend of insights and techniques from human development, psychology, process facilitation, leadership, and organizational effectiveness. Salma holds extensive accreditations and certifications, and has been featured by Dubai TV, Entrepreneur, and Marie Claire.
TESTIMONIALS
The Leadership Agility Team Stretch Workshop was incredibly beneficial. It fostered better team cohesion, enhanced feedback culture, and improved communication. The coaches facilitated open and productive discussions, creating a safe environment for expression. As a result, team members gained a deeper understanding of each other’s roles and responsibilities and became more receptive to feedback. Thank you for an excellent workshop!
My coaching journey has been a healing and transformational one. The discussions and areas we have looked into has helped change my perspective on self-limiting beliefs and on ways I handle things in my daily and work life. I am appreciating my life more as I feel more confident and I am finally able to put myself out. I have gone through stages of growth and have built a positive attitude to carry on with the changes I would like to achieve.
SOME OF OUR CLIENTS
