The Pathway Project (TPP) is an executive coaching and leadership development company based in Dubai. TPP was born out of confidence in the Middle East’s emerging talents, and a commitment to supporting professionals and organizations on their pathway to success.

Through our distinctive coaching programs, we challenge and guide clients to connect to their sense of purpose and gain self-awareness in order to achieve their truest potential and create lasting results.  At TPP, we believe that everyone is a leader. By empowering individuals to adopt a courageous and adaptive mindset, we instill intentionality and inspire leaders to achieve transformational change in their organizations and communities.

Founded in 2012, TPP has a diverse team of experienced, certified and trusted facilitators and executive coaches in Dubai who excel in navigating the Middle East’s dynamic market and offer services in both English and Arabic. Each of our à la carte services and programs is client-focused and designed to propel growth and excellence through mindset and behavioral shifts that enhance consciousness to create sustainable change. Our customized programs push participants to stretch their limits and expand their capabilities.

"After five years of working in the same company, I needed a career change due to poor work/life balance and a lack of new challenges. I was not sure, however, which path to take and something seemed to always be holding me back. Salma’s coaching sessions allowed me think about the situation in a more practical and pragmatic way. Her structured and creative approach helped me identify what is important to me in terms of a career…"

− Youssef Fraiwat, General Manager, Honeywell, Doha, Qatar

"I’ve changed my job and have chosen a profession that aligns with my strengths.
Salma’s coaching approach is excellent and powerful. It gave me the will and techniques to focus and work on the progress of my career!"

− Amir Melad, Project Manager, Dubai, UAE

"My experience with you has heightened my sense of awareness, allowed me to think for myself and communicate more clearly, taught me the importance of valuing oneself and opened my eyes to paths to be explored inside me with much excitement and happiness."

− Anonymous Coachee, Entrepreneur, Amman, Jordan

Meet the Founder

Salma El-Shurafa

Salma El-Shurafa

Founder / Certified Executive Coach