By your side, every step of the way
who we are
The Pathway Project (TPP) is a boutique executive coaching, leadership development, and team development company based in Dubai, UAE. Founded in 2013 by Salma El-Shurafa, TPP was inspired by the emerging talent and promise of the Middle East.
We work with individuals and teams on their journeys towards conscious growth, authentic and inspired leadership, while also facilitating cultural transformation within organizations. At TPP, we firmly believe that everyone’s life path is unique and requires its own set of strategies to facilitate real transformation. Our dedicated team of experienced coaches and facilitators engages with every client to thoroughly understand their specific needs and goals, devising an entirely custom experience and journey to meet them.
We take pride in our history of successful partnerships with a diverse range of organizations — from locally to internationally renowned companies.
Together, we’ll chart a course aimed at deepening your awareness, reaching beyond your boundaries, and expanding your capabilities — and be there to support you for every step along the way.
OUR MISSION AND VISION
Uplifting lives, one journey at a time.
At The Pathway Project, we are dedicated to guide, inspire and empower individuals, teams, and organizations to create positive change.
Our mission is to cultivate more conscious and connected communities, where personal growth and inner work are embraced with courage and determination. We believe that by looking within and embarking on a journey of self-discovery, profound transformations occur. As you grow personally, you become a beacon of positive energy, radiating outward and positively influencing those around you, from your closest relationships to even the smallest encounters.
Our vision is to see the world transformed into a healthier, more connected lanscape. We firmly believe that each individual’s progress has the power to make a significant impact on the world as a whole. We aim to support and guide you on your transformative leadership journey, providing resources and tools to facilitate growth and create a ripple effect of positive change.
What We Stand For
our founder
Salma El-Shurafa is a Dubai-based executive coach and transformation facilitator with over two decades of experience in designing and facilitating interventions and personal and professional development journeys.
Her unique approach is rooted in the principles of process facilitation, human development, psychology, and leadership; combining practical action-learning with deep inner work to help individuals access their inherent wisdom and reveal their true potential.
Beyond TPP, Salma is also a faculty member at the prestigious Coaching Training Institute (CTI), where she trains and supervises future generations of coaches.
As a former HR executive, Salma has always been a self-described ‘people person.’ However, it was a series of personal challenges led her to reexamine her own path and discover her true calling as a coach. She is a Professional Certified Coach (PCC) from the International Coach Federation (ICF) and a Certified Professional Co-Active Coach (CPCC) from CTI.
Salma’s strength lies in personalization, as she designs one-on-one programs, offsite retreats, and company-wide workshops to meet her clients’ exact needs. Leading entities, including Fortune 500 companies, government agencies, and world-renowned organizations in banking, retail, healthcare, and more, have sought her guidance to inspire thoughtful leadership, enhance performance, and foster organization-wide cultural shifts. She has been featured in prominent outlets such as Dubai TV, Marie Claire, and Entrepreneur.
I have come to believe that the path to growth is paved with unlearning old thought patterns and long-held habits from our upbringing. Through this process of ‘relearning,’ we gain a fresh perspective that enables us to see things with new eyes.”
Salma el shurafa
Founder, transformation facilitator and executive coach
ABOUT OUR TEAM
At The Pathway Project, we take immense pride in our exceptional team of certified coaches and leadership development experts who are dedicated to serving our clients.
With a continuously growing pool of over 25 experienced professionals, each possessing proven expertise in coaching, leadership/teams development and extensive regional knowledge, we place great emphasis on their qualifications and achievements. To ensure excellence in their roles, all our coaches and facilitators have undergone a rigorous assessment process, reflecting our commitment to maintaining high standards.
We understand the significance of selecting the right coaches and facilitators to meet our clients’ unique needs and objectives. Through thorough evaluation of their individual strengths and skills, we ensure a perfect match for every client. Our team comprises diverse backgrounds, yet they all meet essential criteria, holding certifications and accreditation from recognized industry bodies, as well as having completed an extensive multi-step selection process.
Beyond their professional qualifications, what sets our team apart is their genuine passion. They walk the talk, demonstrating compassion, dedication, and a constant drive for self-improvement, always striving to bring their best selves to empower our clients in their growth journeys.
TESTIMONIALS
The Leadership development workshop is one of the best workshops I have attended in the last 10 years. Excellent feedback quality of Coaches who do not shy away from being straightforward.
I had the chance to take executive coaching sessions over few months. I was impressed by the very precise evaluation methodology and approach to start the program. It was really an eye opening experience, on a professional and personal level. It pushed me to think further and find solutions in difficult situation. After this coaching, I found myself more confident and determined about my professional and personal objectives.
