Together towards an awakened journey
The Pathway Project (TPP) was founded on a belief that organizations transform when leaders do their inner work, own their impact, and move from insight to action. We partner with organizations, teams, and individuals in Dubai and across the Middle East to support journeys of conscious growth and authentic, inspired leadership.
At TPP, we understand lasting change requires more than frameworks or new tools. We understand leadership as a whole system - individual, relational, organizational. Our approach is grounded in research and proven methodologies, delivered by our team of coaches, facilitators, and experts.
OUR SERVICES
Your journey is uniquely yours.
At The Pathway Project, we facilitate real growth for leaders and organizations through executive coaching, leadership development, and team experiences. Our work moves people from insight to action, where they build self-awareness, take self-responsibility, act with accountability, and translate purpose into real change in how they lead.
Our work is experiential, personalized, and integrative, designed to support meaningful and lasting transformation.
We work with you at every level, individual leaders, teams, the whole system, developing leadership capacity so they can navigate complexity and shape culture intentionally. The result: leaders who show up differently, teams that collaborate better, organizations that function at their best.
Whether you’re a leader seeking growth or an organization ready to transform, The Pathway Project is here to support you.
Unlock your full potential by cultivating authenticity, emotional resilience, and effective leadership, leading to remarkable growth in every aspect of your life.
Thrive, grow, and succeed together through our engaging workshops and transformative off-site retreats.
Our assessment tools harness the power of insight to transform leadership, teams, and organizational culture.
Our mission
MEET our founder
Salma El-Shurafa, a Palestinian-Canadian executive coach in Dubai and leadership transformation facilitator, brings over two decades of experience working with Fortune 500 companies, government entities, and leading organizations across Dubai, the Middle East, Asia, and Europe.
She founded The Pathway Project in 2013 with a mission to deliver bespoke coaching and leadership development experiences that build conscious, intentional leadership, grounded in the belief that transformation begins with inner work. She works across individual, team, and organizational levels – from C-suite executives navigating pivotal transitions to senior teams building collective effectiveness to organizations seeking systemic transformation. Throughout her career, she has successfully coached and trained thousands of individuals and teams at various stages of their personal and professional journeys.
Her approach combines embodied leadership, somatic practice, and trauma-informed methodology, grounded in understanding of human development, psychology, and how systems change, creating leadership development that addresses how people actually transform.
Whether developing individual leaders or supporting organizational-wide transformation, she brings a multi-layered approach that works with the whole person and the whole system, where real change happens.Salma holds extensive accreditations and certifications, and has been featured by Dubai TV, Entrepreneur, and Marie Claire.
TESTIMONIALS
The Leadership Agility Team Stretch Workshop was incredibly beneficial. It fostered better team cohesion, enhanced feedback culture, and improved communication. The coaches facilitated open and productive discussions, creating a safe environment for expression. As a result, team members gained a deeper understanding of each other’s roles and responsibilities and became more receptive to feedback. Thank you for an excellent workshop!
My coaching journey has been a healing and transformational one. The discussions and areas we have looked into has helped change my perspective on self-limiting beliefs and on ways I handle things in my daily and work life. I am appreciating my life more as I feel more confident and I am finally able to put myself out. I have gone through stages of growth and have built a positive attitude to carry on with the changes I would like to achieve.
SOME OF OUR CLIENTS
