Monthly Archives: March 2015

Out with the old, in with the new – Is performance management process obsolete?

By | Food for thought | No Comments

In any company, ensuring that goals are captured, measured and periodically evaluated is a critical exercise to manage performance and outcomes. Most companies have some sort of Performance Management system, be it online or in paper form. However, most Managers describe it as painful and time consuming, whilst employees feel like the process is contrived and often have the impression that it is ‘just a tick-in-the-box’ exercise for their Manager. Read More

Coaching Mythbuster: is “the older the wiser” still of relevance?

By | Food for thought | No Comments

The first question we would like to debunk is what does the perfect coach look like? A man or woman with at least 20 years of experience under their belt with an impressive amount of degrees, an ex-CEO and preferably with “grey hair”. This sounds like the perfect description of a coach to have right? Well, it might tick some of your boxes, but when it comes to choosing a coach, what else truly matters? Read More

Welcome to our blog!

By | Welcome note! | No Comments

Hello and welcome to our blog! We are two women who are very passionate about what we do, decided to join forces, personalities and quirkiness to lead The Pathway Project. What do we do? We are coaches based in Dubai who focus on Executive Leadership & Career Development. Read More


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Salma El-Shurafa

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