All posts by Salma El-Shurafa & Veronique Ademar

We Can No Longer Do Without Cultural Intelligence!

By | Food for thought, Articles | No Comments

We don’t need to look too far to get a glimpse of diversity. As we sit in a coffee shop in one of Dubai’s busiest malls, we look around and realize that we are drinking Colombian coffee brewed in a famous Italian coffee shop chain, served by an Indian lady and surrounded by brand name stores from London, Portugal, Italy, Spain and the US. Moreover, as we observe the people passing by we can recognize distinct languages: French, Dutch, Arabic, and Japanese. We can’t help but think how extraordinary it is that the fabric of what makes this country’s economy is so varied. And it’s probably true for most people around the world.
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To Know Or Not To Know? That Is The Question!

By | Food for thought, The information corner | No Comments

As Coaches we have the daily privilege of not only meeting people from a huge array of backgrounds, ages, ethnicities and even walks of life, we also have a unique opportunity of really understanding what makes this great variety human-beings tick. And, here’s the thing… it never ceases to amaze us, that ironically, although we are so different in so many ways, when it comes to what matters, what truly breaks us or makes us, we are all actually very, very similar. When asked fundamental questions such as ‘What do you really want?’ ‘What is your passion’? You might have already guessed the answer as you read this…it tends to be: ‘I don’t (really) know’; and if we had received a dirham for every time we heard a client respond in this way, well, we would definitely be millionaires by now! Read More

How to become a better Leader – The 4 Commandments

By | Food for thought, The information corner | No Comments

Our latest article in the Gulf Business magazine!

If you were to Google the sentence ‘How to become a better leader’ you will find approximately 29,500,000 results! Obviously, there are countless articles and blogs written about Leadership and ways to become a better leader. It seems to us that the subject has been so dissected, that writing yet another article about it might sound repetitive or plain boring. So, we cannot see a valid reason in writing about what the “right leadership” skills would be.

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PO BOX: 35479, DUBAI,
+971 56 681 2878

Salma El-Shurafa

+971 50 462 5698

Veronique Ademar

+971 50 654 8633