All posts by Salma El-Shurafa

We are super excited and honoured to be featured in the April issue of Marie Claire. Here is our interview with them about career coaching translated in English. 

Q: What is career coaching?

A: Coaching is a proven, effective and interactive method that will help individual’s get from where they are to where they want to be. Through using specific questioning techniques and assessment tools, coaching helps in giving the individual a clearer perspective on both the present and the future, identify the gaps, and ultimately assist them in finding solutions to bridge them. Read More

In any company, ensuring that goals are captured, measured and periodically evaluated is a critical exercise to manage performance and outcomes. Most companies have some sort of Performance Management system, be it online or in paper form. However, most Managers describe it as painful and time consuming, whilst employees feel like the process is contrived and often have the impression that it is ‘just a tick-in-the-box’ exercise for their Manager. Read More

The first question we would like to debunk is what does the perfect coach look like? A man or woman with at least 20 years of experience under their belt with an impressive amount of degrees, an ex-CEO and preferably with “grey hair”. This sounds like the perfect description of a coach to have right? Well, it might tick some of your boxes, but when it comes to choosing a coach, what else truly matters? Read More

Whether at work, or through conversations with friends, or from the media, it is very likely that you’ve heard about the benefits of coaching. It is not very surprising given the profession is one of the fastest-growing in the world! So, is coaching just another buzzword? Or is it a developing trend based on a value-added method?
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Hello and welcome to our blog! We are two women who are very passionate about what we do, decided to join forces, personalities and quirkiness to lead The Pathway Project. What do we do? We are coaches based in Dubai who focus on Executive Leadership & Career Development. Read More