All posts by Salma El-Shurafa

thrive dubai

We Can No Longer Do Without Cultural Intelligence!

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We don’t need to look too far to get a glimpse of diversity. As we sit in a coffee shop in one of Dubai’s busiest malls, we look around and realize that we are drinking Colombian coffee brewed in a famous Italian coffee shop chain, served by an Indian lady and surrounded by brand name stores from London, Portugal, Italy, Spain and the US. Moreover, as we observe the people passing by we can recognize distinct languages: French, Dutch, Arabic, and Japanese. We can’t help but think how extraordinary it is that the fabric of what makes this country’s economy is so varied. And it’s probably true for most people around the world.
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Cultural Intelligence

By | Clients | No Comments

With more and more businesses becoming global, you need to be ready to work with people from different cultural backgrounds. If you’re not prepared to do this, you will miss out on a lot of opportunities. Collaborating and building relationships with your peers will be challenging too.

Improving your cultural intelligence or CQ is one of the best ways you can stay competitive and be sure you build relationships and not destroy them inside and outside your workplace.

The Cultural Intelligence (CQ) Difference

Narrator: Dr. David Livermore
Cultural Intelligence Center

You know everything’s global.

There’s almost 7 billion of us speaking over 6,000 languages.

How ill we cross cultures?

Cultural Intelligence or CQ is your level of effectiveness of working across cultures. In fact, cultural intelligence is proven to predict your success or failure in today’s global marketplace.

But who’s successful might surprise you.

It’s not the jetsetters…

Or the top executives.

It’s not the highest IQ…

Or the multilingual.

It can be you.

Our research over the last 10 year across more than 30 countries reveals four capabilities that consistently emerge among  those who can be described as culturally intelligent.

First of all, they have high CQ drive – that is, they have an interest and motivation in cross-cultural issues.

Second, they have high CQ knowledge –that is, they have a good grasp of cultural similarities and differences.

Third, they have high CQ strategy – that is, they have an ability to be aware and plan in life across cultural issues.

Fourth, they have high CQ action – they can appropriately adapt their behavior for various cross-cultural scenarios.

So, what’s the cultural intelligence difference?

“It’s about succeeding through respect.”

Seth Godin

“Make a difference in the world.”

Ken Blanchard






CulturalQ.comLet us help you learn more about and develop cultural intelligence through our different executive coaching programs. Get in touch with us today.

business coach dubai


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As coaches we have the daily privilege of not only meeting people from a huge array of backgrounds, ages, ethnicities and even walks of life, we also have a unique opportunity of really understanding what makes human beings tick. And, here’s the thing… it never ceases to amaze us, that ironically, although we are so different in so many ways, when it comes to what matters, what truly breaks us or makes us, we are all actually very, very similar. When asked fundamental questions such as ‘What do you really want?’ ‘What is your passion?’ ‘How do you break mental barriers that block you from pursuing that passion?’ You might have already guessed the answer as you read this… it tends to be: ‘I don’t (really) know’; and if we had received a dirham for every time we heard a client respond in this way, well, we would definitely be millionaires by now!
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nextcare dubai

How to Become a Better Leader – The 4 Commandments

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Read this article in the Gulf Business magazine!

If you were to Google the sentence “How to become a better leader,” you will find approximately 29,500,000 results. Obviously, there are countless articles and blogs written about leadership, as well as experts sharing advice on becoming a better leader. It seems to us that the subject has been so dissected, that writing yet another article about it might sound repetitive or plain boring.

So, we cannot see a valid reason in writing about what the “right leadership” skills would be.
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rina uae

Tips for Entrepreneurs to be

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Has the idea of being your own boss and calling your own shots ever been a dream? What about having the freedom, the independence, the greater sense of satisfaction, and finally, doing something you really want to do? We bet it has! And doesn’t it sound appealing?

Becoming independent comes at a cost and from our experience it most definitely can be the most fulfilling and exciting experience if given the right consideration. Obtaining clarity on entrepreneur tips and strategies most relevant to you can greatly impact your results as well.
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